Role: Design and Creative Strategy Assistant
The City University of New York is the nation’s largest urban public university. Founded in 1847 as the nation’s first free public institution of higher education, CUNY today spans 25 campuses across New York City’s five boroughs, serving more than 233,000 degree-seeking students of all ages and awarding 50,000 degrees each year. SNAP ToolkitDeveloped a social media toolkit to promote SNAP (Supplemental Nutrition Assistance Program), formerly known as food stamps, to eligible CUNY students. Made illustrations, created toolkit template layout, and designed custom header treatment to deliver inviting graphics eligible students.
The complete Co-branded toolkit includes Instagram graphics for each of the 25 colleges in the university. Illustration ProcessA variety of fruits and food items were illustrated before choosing a select few to include in the final graphics. CUNY GIFsCreated GIFs for CUNY Tuesday and both the 2022 and 2023 university commencements. GIFs are often featured on the official @cunyedu Instagram account.
All GIFs are searchable on Instagram and can also be found on CUNY's giphy account.
CUNY Transfer CampaignDesigned a social media toolkit for Instagram and Facebook to promote both external and internal student transfers to CUNY. The toolkit highlights 6 transfer students in total: four external transfers and two internal.